Feb 20
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Using the Apriori algorithm and BERT embeddings to visualize change in search console rankings

By leveraging the Apriori algorithm, we can categorize queries from GSC, aggregate PoP click data by category and use BERT embeddings to find semantically related categories. Please visit Search Engine Land for the full article

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Using the Apriori algorithm and BERT embeddings to visualize change in search console rankings

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